Blond Genius - West Des Moines

Blond Genius is owned and operated by Erin Eischeid.

Our women's clothing store in West Des Moines is the premier women's fashion boutique destination in the Des Moines and Central Iowa area. We offer a large curated selection of women’s designer clothing, denim, shoes, jewelry and other fashion accessories. Our selection of designer denim is the largest in the Midwest. Arranged in our unique “denim bar”, over 35 feet of shelving lined with more than 150 fits and styles of men's and women's designer denim.

Since opening in 2005 our clothing store has serviced thousands of clients from across the Midwest. We are well-known for our customer service and have been voted as the top women’s clothing store in the Des Moines area and the state of Iowa multiple times.

Whether you’re shopping for yourself or for a gift, our experienced stylists are experts in finding you the perfect fitting and stylish items for any season or occasion. We take great pride in providing a high-end boutique experience in a relaxed and non-intimidating shopping environment where any client regardless of age or gender feels welcome.